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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Hlekane, Khanyisa"

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Willingness to pay for airline services and product attributes in South Africa

Hlekane, Khanyisa (University of Pretoria, 2010-07-03)

The primary objective of this research was to understand airline services and product attributes that customers value and to estimate their willingness to pay for these attributes. The research also aimed to understand the ...

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