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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Harris, Daniel Arthur"

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Engaging with the engaged – Issues around the topic of customer engagement

Harris, Daniel Arthur (University of Pretoria, 2013)

This research project explores a number of issues related to the topic of Total Customer Engagement Value, specifically looking to ascertain whether encouraging engagement amongst consumers can be costly to a firm, whether ...

Now showing items 1-1 of 1

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