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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Gatawa, Tatenda"

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Does the fluency of its name affect social media sentiment towards a company?

Gatawa, Tatenda (University of Pretoria, 2016)

Research Purpose : The recent change in name by Google to Alphabet sparked a worldwide interest. This research studies the extent to which stock sentiment data expressed online is influenced by the fluency of the corporates ...

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