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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Emery, Leanne"

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For the love of fashion in Africa : creolisation as an alternative to pro-local or pro-global culture

Emery, Leanne (University of Pretoria, 2017)

Unprecedented levels of globalisation have transitioned the world's fashion industry from a predominantly Euro-centric monocultural playing field to a multicultural marketplace. With an influx of international retailers ...

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