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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Bezuidenhout, Carl"

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Brand in mergers and acquisitions an analysis of South African due diligence

Bezuidenhout, Carl (University of Pretoria, 2010-06-15)

This study explores the extent to which brand features in the due diligence process preceding mergers and acquisitions. Current literature suggests that when brand elements are integrated efficiently, success levels of the ...

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