UPSpace Home
→
Gordon Institute of Business Science (GIBS)
→
Theses and Dissertations (Gordon Institute of Business Science (GIBS))
→
Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Bezou, Christel"

Now showing items 1-1 of 1

Building premium commodity brands : an exploratory study of New World fine wine

Bezou, Christel (University of Pretoria, 2015)

The research explored how the four marketing!mix!elements!namely!product,!price,!promotion!and! place,!can!be!used!to!position!premium!commodity!brands!in!such!a!way!that!it!stimulates!regional! competitiveness!and!bus ...

Now showing items 1-1 of 1

Search UPSpace

Browse

All of UPSpace
This Collection
- Issue Date
- Authors
- Titles
- Subjects
- Supervisor
- UP Author
- UP Postgraduate
- Type

My Account

UPSpace Workspace