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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Beck, Amy"

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Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend.

Beck, Amy (University of Pretoria, 2014)

The effect of advertising efforts on sales is of significant interest for global brands. Recent developments in emerging markets such as South Africa have brought the concept of consumer purchase behaviour in generating ...

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