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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Barris, Klee"

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Using stakeholder theory to understanding B2B social media usage in South Africa

Barris, Klee (University of Pretoria, 2019)

The purpose of this study is to understand social media usage in business-to-business (B2B) organisations. The study aims to explore social media elements including social media stakeholders, content, platforms and social ...

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