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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Bankole, Oluwafunmilayo"

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The effect of fake news on the relationship between consumer-based brand equity and consumer responses to premium brands

Bankole, Oluwafunmilayo (University of Pretoria, 2018)

The landscape for brand management in the 21st century is dynamic and global with the creation of the Internet and more particularly social media where consumers are able to interact in real-time with brands and other ...

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