Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Saturation surveying"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Saturation surveying"

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  • Chipp, Kerry; Goldman, Michael Maurice; Kleyn, Nicola Susan (University of Johannesburg, Department of Business Management, 2007)
    PURPOSE: The aim of this paper is to further the theory and strengthen methodological approaches to the role of ethics in buyer-seller relationships. The paper explores opportunities to enhance response rates, validity and ...