Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Low-income"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Low-income"

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  • Through the pyramid : implications of interconnectedness in Africa 
    Chipp, Kerry; Carter, M.; Chiba, Manoj Dayal (Emerald, 2019)
    PURPOSE : Many markets are conceptualized as a stratified low- and middle-income “pyramid” of consumers. Emerging markets are sites of rapid consumer mobility, and thus the middle class there is connected to, and often ...