Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Hedonism"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Hedonism"
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(Unisa Press, 2018)Experiential retail has increasingly drawn attention in recent years as an innovative format whereby retailers could regain a competitive advantage in the saturated and consumer-dominated retail environment. Experiential ...
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