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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Erasmus, Alet C. (Aletta Catharina)"

Now showing items 1-7 of 7

Adaptation of the Delphi technique for electronic application in the food industry

Fisher, Hendrik Johannes (Hennie); Erasmus, Alet C. (Aletta Catharina); Viljoen, Annemarie T. (AfricaJournals, 2020-12)

Researchers often depend on humans to share their opinions, perceptions, experiences, or expertise concerning particular matters, which is a daunting task. As the impact of the 4th Industrial Revolution (4IR) continues to ...
Experiential retail environments : modelling the influence of internal antecedents on consumers’ impulse behaviour

Retief, Miriam-Miri; Erasmus, Alet C. (Aletta Catharina); Petzer, Daniël Johannes (Unisa Press, 2018)

Experiential retail has increasingly drawn attention in recent years as an innovative format whereby retailers could regain a competitive advantage in the saturated and consumer-dominated retail environment. Experiential ...
Exploring the internal antecedents that prompt consumers’ impulsive behaviour in experiential retail contexts

Retief, Miriam-Miri; Erasmus, Alet C. (Aletta Catharina); Petzer, Daniël Johannes (AOSIS Open Journals, 2018-07-30)

ORIENTATION : Experiential settings are becoming more popular to differentiate conventional brick-and-mortar retailing which now faces fierce competition from multiple other retail platforms. RESEARCH PURPOSE : The study ...
Now is the time to embrace interactive electronic applications of Association Pattern Technique

Diedericks, Lizette; Erasmus, Alet C. (Aletta Catharina); Donoghue, Sune (Elsevier, 2020-09)

Over time, researchers have explored and used diverse methodologies and innovative techniques to gain a better understanding of consumer behaviour. The laddering technique, in particular, has drawn considerable interest ...
The potential of crowdfunding to promote business in the context of an emerging economy

Erasmus, Alet C. (Aletta Catharina); Tocknell, Geoffrey; Schutte, Flip (Springer, 2023-09)

Crowdfunding has the potential to change the historic standards of the financial services industry and reduce gaps between supply and demand economics. Over the past ten years, it has received increasing attention. However, ...
A pursuit to identify brick-and-mortar and online consumer decision-making styles that are globally relevant

Erasmus, Alet C. (Aletta Catharina); Donoghue, Sune; Dobbelstein, Thomas (MC Cant, 2022)

This cross-country comparison of consumer decision-making styles for brick-and-mortar and online shopping was inspired by notable changes in the marketplace. Conflicting evidence of the popularity of brick-and-mortar versus ...
The sustainability of rural Malawi households’ energy consumption practices amidst prevailing socio-economic conditions

Kachale Mchakulu, Mphatso Grace; Erasmus, Alet C. (Aletta Catharina); Sonnenberg, Nadine Cynthia (South African Association of Family Ecology and Consumer Sciences, 2019-11)

In rural Malawi, household dependence on fuelwood as a form of energy and as a source of income is contributing to alarming rates of deforestation with detrimental climate change consequences. The research aimed to generate ...

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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Erasmus, Alet C. (Aletta Catharina)"

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