Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Customer satisfaction (CSAT)"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Customer satisfaction (CSAT)"
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(Emerald, 2018)PURPOSE : The purpose of this paper is to develop a better understanding of the practical matter of customer loyalty (CLOY) in the banking industry context. As such, this paper explores, in detail, the antecedent factors ...
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