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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Customer care (CARE)"

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Towards achieving strong customer loyalty in the financial services industry : Ghanaian top banks’ customers as a test case

Amegbe, Hayford; Osakwe, Christian Nedu (Emerald, 2018)

PURPOSE : The purpose of this paper is to develop a better understanding of the practical matter of customer loyalty (CLOY) in the banking industry context. As such, this paper explores, in detail, the antecedent factors ...

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