Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Base of the pyramid"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Base of the pyramid"

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  • Ismail, Tashmia; Masinge, Khumbula (Adonis & Abbey, 2012)
    Access to, and the cost of, mainstream financial services act as a barrier to financial inclusion for many in the developing world. The convergence of banking services with mobile technologies means however that users are ...