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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Zwane, Steven"

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The drip footwear brand: managing a successful start-up launch and rapid expansion during Covid-19 pandemic

Zwane, Steven; Mathibe, Motshedisi Sina; Mamabolo, Anastacia (Emerald, 2022-01)

LEARNING OUTCOMES : Students will be able to: describe the entrepreneurial traits required for successful business venturing; evaluate the entrepreneurial risks associated with a rapid business expansion in the early ...

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