Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Swanepoel, Samantha"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Swanepoel, Samantha"

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  • Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being 
    Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; Cross, Samantha N.N.; Chi Cui, Charles; Galalae, Cristina; Kearney, Shauna; Licsandru, Tana Cristina; Mari, Carlo; Ruiz, Veronica Martın; Swanepoel, Samantha; Vorster, Lizette; Williams, Jerome D. (Sage, 2021-04)
    Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the diversity and inclusion discourse ...