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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Subramoney, Jace"

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Fast food choices, lessons for the hospitality industry : an exploratory study in Johannesburg, South Africa

McKay, Tracey; Subramoney, Jace (AfricaJournals, 2017)

This small scale exploratory study investigated the reasons behind fast food purchasing decisions. Respondents were multi-racial, mixed gender, multi-ethic with self-declared different religious affiliations. All respondents ...

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