Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Retief, Miriam-Miri"

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Experiential retail environments : modelling the influence of internal antecedents on consumers’ impulse behaviour

Retief, Miriam-Miri; Erasmus, Alet C. (Aletta Catharina); Petzer, Daniël Johannes (Unisa Press, 2018)

Experiential retail has increasingly drawn attention in recent years as an innovative format whereby retailers could regain a competitive advantage in the saturated and consumer-dominated retail environment. Experiential ...
Exploring the internal antecedents that prompt consumers’ impulsive behaviour in experiential retail contexts

Retief, Miriam-Miri; Erasmus, Alet C. (Aletta Catharina); Petzer, Daniël Johannes (AOSIS Open Journals, 2018-07-30)

ORIENTATION : Experiential settings are becoming more popular to differentiate conventional brick-and-mortar retailing which now faces fierce competition from multiple other retail platforms. RESEARCH PURPOSE : The study ...

Now showing items 1-2 of 2

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