Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Petzer, Daniël Johannes"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Petzer, Daniël Johannes"
Now showing items 1-15 of 15
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Berndt, Adele; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Emerald, 2019)PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. DESIGN ...
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Roberts-Lombard, Mornay; Petzer, Daniël Johannes (Emerald, 2018)PURPOSE : This study aims to investigate the extent to which the satisfaction/delight experienced by customers of cell phone network service providers is influenced by their perceptions of the networks’ employee service ...
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Cunningham, Nicole; Petzer, Daniël Johannes (Wiley, 2022-09)The study aims to offer an understanding of luxury apparel behavioural intention amongst middle-class consumers in emerging markets. There is a lack of understanding of luxury apparel behavioural intention amongst the ...
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Retief, Miriam-Miri; Erasmus, Alet C. (Aletta Catharina); Petzer, Daniël Johannes (Unisa Press, 2018)Experiential retail has increasingly drawn attention in recent years as an innovative format whereby retailers could regain a competitive advantage in the saturated and consumer-dominated retail environment. Experiential ...
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Retief, Miriam-Miri; Erasmus, Alet C. (Aletta Catharina); Petzer, Daniël Johannes (AOSIS Open Journals, 2018-07-30)ORIENTATION : Experiential settings are becoming more popular to differentiate conventional brick-and-mortar retailing which now faces fierce competition from multiple other retail platforms. RESEARCH PURPOSE : The study ...
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Kuhn, S.W.; Petzer, Daniël Johannes (Routledge, 2018)The study proposes a model for fostering customers’ purchase intentions from online retailer websites in an emerging market context through the application of the S-O-R framework. The research design is descriptive and ...
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The interrelationships between relationship marketing constructs and customer engagement dimensions Van Tonder, Estelle; Petzer, Daniël Johannes (Routledge, 2018)The study examines the interrelationships between selected relationship marketing constructs, namely customer satisfaction, trust, perceived value and commitment, and their effect on the dimensions underlying customer ...
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Petzer, Daniël Johannes; Roberts-Lombard, Mornay (Routledge, 2022)The paper investigates the dimensional nature of commitment (affective and calculative) within a retail banking setting. The study tests two models that include antecedents and an outcome of commitment as a unidimensional ...
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Petzer, Daniël Johannes; Van Tonder, Estelle (Emerald, 2019-04)PURPOSE : The purpose of this paper is to assess the mediating effect of customer engagement on the relationships between selected relationship quality and value antecedents (commitment, customer satisfaction, trust and ...
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Van Tonder, Estelle; Petzer, Daniël Johannes; Van Zyl, Karlien (Emerald, 2017-01)PURPOSE : The aim of this study is to determine whether customer satisfaction, trust and commitment as relationship quality factors can be valuable to a luxury motor vehicle dealership in generating favourable behavioural ...
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Kritzinger, Ronnie; Petzer, Daniël Johannes (Emerald, 2021-07)PURPOSE : The purpose of this paper is to examine specific gratifications obtained from using mobile instant messaging (MIM) applications by applying the uses and gratifications theory. This study explores the relationships ...
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Van Tonder, Estelle; Petzer, Daniël Johannes; Van Vuuren, Naomi; De Beer, Leon T. (Emerald, 2018)PURPOSE : The purpose of this paper is to explore the proposed relationships between perceived usefulness (a dimension of perceived value), the relationship quality factors (competence trust and continuous commitment) and ...
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Van Tonder, Estelle; Petzer, Daniël Johannes (Emerald, 2018)PURPOSE : The purpose of this paper is to examine the impact of source credibility (expertise and trustworthiness) on perceived value (perceived usefulness (PU)), as well as the latter’s impact on sub-dimensions of customer ...
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Mostert, P.G. (Pierre); Petrou, Sotira; Petzer, Daniël Johannes; Berndt, Adele (Inderscience, 2021-08)With consumers increasingly avoiding service brands due to a wide range of transgressions by organisations, it is surprising that research relating to service brand avoidance is lacking, with most studies focusing on ...
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Verster, Alet; Petzer, Daniël Johannes; Cunningham, Nicole (Association for Professional Managers in South Africa, 2019-04)BACKGROUND: Existing research in the B2B field focuses on relationship marketing and not the importance of building brand equity. By focusing efforts on building brand equity B2B service firms have the opportunity to ...
Now showing items 1-15 of 15