Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Fourie, Sonja"

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Designing for loyalty programme effectiveness in the financial services industry

Fourie, Sonja; Goldman, Michael Maurice; McCall, Michael (Springer, 2023-09)

This study extends and tests a model determining how customer perceived benefits affect perceived relationship investment and brand relationship quality as mediators to behavioural and attitudinal loyalty with type and ...
The relationship between sports sponsorships and corporate financial returns in South Africa

Blake, Julian; Fourie, Sonja; Goldman, Michael Maurice (Emerald, 2019-02)

PURPOSE : Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, ...

Now showing items 1-2 of 2

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