Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Farquhar, Jillian Dawes"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Farquhar, Jillian Dawes"

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  • Co-creating value in entrepreneurship : an exploratory study of Lebanese women 
    Farquhar, Jillian Dawes; Lichy, Jessica; Althalathini, Doaa; Kachour, Maher; Michels, Nicolette (Routledge, 2024)
    This study aims to amplify theory and practice at the marketing/entrepreneurship interface (MEI) by proposing a revision to the key concept of value creation. Advances in marketing research suggest that value is co-created ...
  • Selective demarketing : when customers destroy value 
    Farquhar, Jillian Dawes; Robson, Julie (Sage, 2017-06)
    Selective demarketing is a strategic option for a firm to manage customers who are or are likely to be a poor fit with its offering. Research has investigated related areas such as customer profitability and relationship ...
  • Stigma in payday borrowing : a service ecosystems approach 
    Apostolidis, Chrysostomos; Brown, Jane; Farquhar, Jillian Dawes (Emerald, 2023-11)
    PURPOSE : This study aims to explore stigma in payday borrowing by investigating how the stigma associated with using such a service may spill over and affect other people, entities and relationships beyond the user within ...
  • Triangulation in industrial qualitative case study research : widening the scope 
    Farquhar, Jillian Dawes; Michels, Nicolette; Robson, Julie (Elsevier, 2020-05)
    The particular qualities of case study research have enabled the advancement of theory in industrial marketing research through revealing rich insight into context-specific phenomena. Triangulation is recommended as good ...