Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Wine marketing"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Wine marketing"
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(Routledge, 2019)This paper investigated whether the nature of the language in wine reviews differs by wine ratings. Reviews of 1-, 3- and 5-star wines were downloaded into text files, then analyzed for Word Count, Analytic, Clout, Authentic ...
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