Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Time spent"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Time spent"
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(Emerald, 2018)PURPOSE : Retail stores are required to provide a stimulating in-store experience for customers and do this by developing various strategies. One strategy implemented by retailers is the use of sensory cues to encourage ...
Now showing items 1-1 of 1