Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Theory of planned behavior (TPB)"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Theory of planned behavior (TPB)"
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(Emerald, 2024-01)PURPOSE : This study proposes and validates an integrated theoretical model involving the theory of planned behavior (TPB), health belief model (HBM), personal norms and information privacy to understand determinants of ...
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