Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Theorizing"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Theorizing"

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  • How to develop great conceptual frameworks for business-to-business marketing 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Jaakkola, Elina (Elsevier, 2021-04)
    Robust conceptual frameworks are essential to building academic knowledge. Theory development involves high-quality conceptualization that integrates and builds on existing knowledge, possibly using a multi-disciplinary ...