Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Team name"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Team name"

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  • Rebranding : the effect of team name changes on club revenue 
    Agha, Nola; Goldman, Michael Maurice; Dixon, Jess C. (Taylor and Francis, 2016-08)
    RESEARCH QUESTION : The purpose of this study is to explore the financial effect of four types of team name changes, three of which have not been previously studied. We do so in the context of development leagues where ...