Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Participatory place branding"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Participatory place branding"
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(Emerald, 2023-07)PURPOSE : Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation process and how residents used ...
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