Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Online shopping"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Online shopping"
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(MC Cant, 2022)This cross-country comparison of consumer decision-making styles for brick-and-mortar and online shopping was inspired by notable changes in the marketplace. Conflicting evidence of the popularity of brick-and-mortar versus ...
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