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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "On-demand air mobility (ODAM)"

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Cultural influences on future transportation technology usage : the role of personal innovativeness, technology anxiety and desire

Kwarteng, Michael Adu; Ntsiful, Alex; Osakwe, Christian Nedu; Jibril, Abdul Bashiru; Chovancova, Miloslava (Wiley, 2023-03)

This study develops and validates a model, based on personal cultural values theory and psychological research, in relation to technology adoption. The model focuses specifically on the future use of on-demand air mobility ...

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