Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Marketing management"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Marketing management"
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(Elsevier, 2021-02)Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward ...
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