Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Macroeconomics"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Macroeconomics"

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  • Cementing a place in Africa : PPC’s internationalisation drive 
    Macleod, Ian; Saville, Adrian David; Onaji-Benson, Theresa (Emerald, 2023-10)
    LEARNING OUTCOMES : The study enables students to critique the internationalisation strategy of an African business including elements of macroeconomic analysis, company fit with jurisdictions, non-market strategies and ...