Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Cross-disciplinary research"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Cross-disciplinary research"

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  • How to undertake great cross-disciplinary research 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Van der Borgh, Michel (Elsevier, 2020-10)
    As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the ...