Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Behavioral economics"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Behavioral economics"

Sort by: Order: Results:

  • Exclusive books : applying a behavioural economics perspective 
    Naidoo, Thiroshnee; Lew, Charlene (Emerald, 2020-09)
    LEARNING OUTCOMES : The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how ...