Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Author "Agha, Nola"

Please be advised that the site will be down for maintenance on Sunday, September 1, 2024, from 08:00 to 18:00, and again on Monday, September 2, 2024, from 08:00 to 09:00. We apologize for any inconvenience this may cause.

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Author "Agha, Nola"

Sort by: Order: Results:

  • Rebranding : the effect of team name changes on club revenue 
    Agha, Nola; Goldman, Michael Maurice; Dixon, Jess C. (Taylor and Francis, 2016-08)
    RESEARCH QUESTION : The purpose of this study is to explore the financial effect of four types of team name changes, three of which have not been previously studied. We do so in the context of development leagues where ...