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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Author "Adeola, Ogechi"
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Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; Adeola, Ogechi
(Elsevier, 2023-02)
Despite growing interest in business-to-business branding, there is limited understanding of how B2B brands impact organizational buying decisions in fast-emerging African markets. To address this omission, this study ...
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Boso, Nathaniel; Amankwah-Amoah, Joseph; Essuman, Dominic; Olabode, Oluwaseun E.; Bruce, Patience; Hultman, Magnus; Kofi Kutsoati, James; Adeola, Ogechi
(Palgrave Macmillan, 2023-08)
We examine how ties with multiple host-country political institutions contribute to MNE subsidiary performance in countries with weak formal institutions. We suggest that forging relationships between subsidiaries and ...
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Osakwe, Christian Nedu; Ogunmokun, Oluwatobi A.; Adeola, Ogechi; Jibril, Abdul Bashiru
(Wiley, 2024-05)
Firms and their managers have long been concerned with encouraging customers to take on an active role in their marketing research activities. The critical question for these firms is how to foster collaboration with ...
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Ciunova-Shuleska, Anita; Osakwe, Christian Nedu; Palamidovska-Sterjadovska, Nikolina; Ogunmokun, Oluwatobi A.; Adeola, Ogechi
(Routledge, 2024)
Smart glasses have not taken off globally as expected. Unfortunately, limited research exists on the factors critical to consumer acceptance of this novel technology. This study fills this gap by investigating how individuals ...
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Ofori, Kwame Simpe; Anyigba, Hod; Adeola, Ogechi; Junwu, Chai; Osakwe, Christian Nedu; David-West, Olayinka
(Emerald, 2022-07)
PURPOSE : Despite the perceived role of customer value in post-adoption behaviour in the context of ride-hailing apps such as Uber, there has been limited research on the subject. This paper seeks to enrich the understanding ...