Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Title

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Title

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  • B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands 
    Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; Adeola, Ogechi (Elsevier, 2023-02)
    Despite growing interest in business-to-business branding, there is limited understanding of how B2B brands impact organizational buying decisions in fast-emerging African markets. To address this omission, this study ...
  • Back to basics : understanding the numbers behind COVID-19 
    Chiba, Manoj Dayal (Emerald, 2021-04)
    LEARNING OUTCOMES : The learning outcomes are as follows: How to establish credibility of data sources; measurement scales of data; the importance of descriptive statistics and generating the following based on the type ...
  • Barriers and public policies impeding SMEs’ international market expansion : a South African perspective 
    Sibiya, Veli; Kele, Tumo (Allied Business Academies, 2019-03)
    In this study, researchers sought to evaluate the influence of four variables (access to procurement contracts, access to funding, regulatory frameworks, and access to market information) that are important for the market ...
  • Barriers to adopting automated organisational decision-making through the use of artificial intelligence 
    Booyse, Dawid; Scheepers, Caren Brenda (Emerald, 2024-01)
    PURPOSE : While artificial intelligence (AI) has shown its promise in assisting human decision, there exist barriers to adopting AI for decision-making. This study aims to identify barriers in the adoption of AI for automated ...
  • Barriers to inter-organisational collaboration amongst performing arts organisations in South Africa 
    Mishan, Marise Sheevah; Prangley, Anthony (Routledge, 2014)
    There is significant financial pressure on the performing arts sector in South Africa. Demand for the performing arts sector needs to grow if this is to change. This requires inter-organisational collaboration. This study ...
  • BCG and COVID-19 : correlation or causality or neither? 
    Chiba, Manoj Dayal; Verachia, Abdullah (Emerald, 2021-03)
    LEARNING OUTCOMES: The learning outcome is to understand the difference between correlation and causation. CASE OVERVIEW/SYNOPSIS: The case is set during the period of the COVID-19 pandemic, globally a search for effective ...
  • Behavioral and environmental influences on entrepreneurial orientation 
    Chen, Jeff Yu-Jen; Urban, Boris (International Foundation for Research and Development, 2018-10)
    Traditionally, theories of innovation and entrepreneurship have concentrated on either environmental or dispositional variables to explain different rates and levels in entrepreneurial activity. However, these theories ...
  • Beneficiary contact moderates relationship between authentic leadership and engagement 
    Scheepers, Caren Brenda; Elstob, Sarah (AOSIS OpenJournals, 2016-07-29)
    ORIENTATION : Beneficiary contact moderates the relationship between authentic leadership and work engagement. RESEARCH PURPOSE : The objective of this study was to examine the moderating effect of the breadth, depth ...
  • Big data analytics capability and market performance : the roles of disruptive business models and competitive intensity 
    Olabode, Oluwaseun E.; Boso, Nathaniel; Hultman, Magnus; Leonidou, Constantinos N. (Elsevier, 2022-02)
    Research shows that big data analytics capability (BDAC) is a major determinant of firm performance. However, scant research has theoretically articulated and empirically tested the mechanisms and conditions under which ...
  • Board diversity and financial performance : a graphical time-series approach 
    Taljaard, Cobus C.H.; Ward, Michael; Muller, Chris J. (University of Pretoria, Department of Economics, 2015)
    Directors need to guide and govern companies on behalf of and for the benefit of shareholders and stakeholders. However questions remain as to whether boards with higher levels of diversity amongst directors are better ...
  • Board level (in)visibility and critical mass in South African companies 
    Zajiji, Ziphozihle; Wilson-Prangley, Anthony; Ndletyana, Dorothy (Emerald, 2021-03)
    PURPOSE : Women still face barriers that delay their upward mobility in organisations. This study aims to examine whether women experience critical mass as sufficient to shift deep level discursive dynamics, theorised as ...
  • Brains versus beauty in the knowledge economy 
    Ford, Richard; Price, Gavin; Hofmeyr, Karl; Chiba, Manoj Dayal (AOSIS OpenJournals, 2018-03-20)
    ORIENTATION : It is a widely held belief that attractive people generally experience an easier life and that the door to success is opened by perfect bone structure and a sparkling smile. However, attractiveness might ...
  • Brand avoidance – a services perspective 
    Berndt, Adele; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Emerald, 2019)
    PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. DESIGN ...
  • The brand persona of a football manager – the case of Arsène Wenger 
    Berndt, Adele (Emerald, 2022-01)
    PURPOSE : Sport is an important economic activity, and understanding the role of teams and managers is necessary, yet managers – specifically their brand personas – have been the subject of limited research. The purpose ...
  • Bringing Pankaj Ghemawat to Africa : measuring African economic integration 
    Saville, Adrian David; White, Lyal (University of Pretoria, Department of Economics, 2016)
    A wealth of literature dealing with trade liberalisation, capital market liberalisation, labour mobility and related issues concerning globalisation asserts that economies that are more integrated with the global economy ...
  • British Food Journal : gaining global ground 
    Chipp, Kerry; Chohan, Raeesah; Ferreira, Caitlin; Ringas, Astrid (Emerald, 2016-01)
    PURPOSE : The purpose of this paper is to reflect on the impact of editorial policy towards being both inclusive and international on the quantitative metrics of the journal. DESIGN / METHODOLOGY / APPROACH : A bibliometric ...
  • Building a strong corporate ethical identity : key findings from suppliers 
    Kleyn, Nicola Susan; Abratt, Russell; Chipp, Kerry; Goldman, Michael Maurice (University of California Press, 2012)
    The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative and represents an integral part of a firm’s attempts to build a strong corporate identity across ...
  • Building flexibility into multi-national human resource strategy : a study of four South African multi-national enterprises 
    Wocke, Albert; Bendixen, Michael; Rijamampianina, Rasoava (Taylor & Francis, 2007-05)
    The study describes four approaches for configuring corporate HR strategy by firms from an emerging market when dealing with the integration-differentiation dilemma. Most research on strategic international HRM is on the ...
  • Building trust through action learning in an uncertain transorganizational context 
    Worley, Christopher G.; Loftis, Sally; Scheepers, Caren Brenda; Nichols, Hannah; Parcells, Christine (Sage, 2022-12)
    This research explored how action learning contributed to the development of trust in a temporary transorganizational system during the beginning of the COVID-19 pandemic. In a world fragmented by digitalization, social ...
  • Business coaching : a hen with ducklings 
    Schutte, Flip (Association for Professional Managers in South Africa, 2019-01-31)
    BACKGROUND : Globally, business coaching is an unregulated industry that is not yet considered a profession. In South Africa, two of the regulatory bodies, namely Coaches and Mentors of South Africa and the Institute of ...