Browsing Gordon Institute of Business Science (GIBS) by UP Author "Vandermerwe, Sandra"

Browsing Gordon Institute of Business Science (GIBS) by UP Author "Vandermerwe, Sandra"

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  • Servitization of business updated : now, new, next 
    Vandermerwe, Sandra; Erixon, David (Elsevier, 2023-08)
    Coined in 1988, “servitization” has become the go-to concept for enhancing corporate competitiveness through value-added services. Over the years, the notion of value-added services to create a competitive edge, enhanced ...