Browsing Gordon Institute of Business Science (GIBS) by UP Author "Lambrechts, Maryke"

Browsing Gordon Institute of Business Science (GIBS) by UP Author "Lambrechts, Maryke"

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  • When writing about wine : how ratings impact reviews 
    Lam, Joey; Lambrechts, Maryke; Pitt, Christine; Afsharipour, Afshin (Routledge, 2019)
    This paper investigated whether the nature of the language in wine reviews differs by wine ratings. Reviews of 1-, 3- and 5-star wines were downloaded into text files, then analyzed for Word Count, Analytic, Clout, Authentic ...