Browsing Gordon Institute of Business Science (GIBS) by Supervisor "Osakwe, Chris"

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Applying Jobs-To-Be-Done theory by gathering unmet customer needs to inform new food product development strategy

Filiba, Uriel (University of Pretoria, 2022)

Product development and innovation are considered vital for business success. The rate of failure of new launches is very high, particularly in the food and beverage industry. This research study investigated how best to ...
Inhibitors to the adoption of facial recognition payments

Goodwin, Craig (University of Pretoria, 2024-04-17)

Facial Recognition Payment Services (FRPS) are increasing in popularity globally, largely due to the convenience of the innovation. Existing literature has explored general consumer adoption of FRPS and resistance primarily ...
Understanding green purchase behaviour among millennial consumers in South Africa

Mabaso, Boitumelo (University of Pretoria, 2024-04-17)

Context and Objective: This study examined green purchase behaviour within a sample of 189 millennials in South Africa having a relatively high standard of living, namely living standard measure (LSM 8) and above, with the ...

Now showing items 1-3 of 3

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