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Browsing Gordon Institute of Business Science (GIBS) by Subject "Relevance"

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Moving the needle : publishing academic-practitioner research in Industrial Marketing Management

Van der Borgh, Michel; Schafers, Tobias; Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2022-05)

Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we ...

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