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Browsing Gordon Institute of Business Science (GIBS) by Subject "Relationship marketing"
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(University of Pretoria, 2012)The value of the organisation’s credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order ...
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(University of Pretoria, 2013)This research project explores a number of issues related to the topic of Total Customer Engagement Value, specifically looking to ascertain whether encouraging engagement amongst consumers can be costly to a firm, whether ...
Now showing items 1-2 of 2