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Browsing Gordon Institute of Business Science (GIBS) by Subject "Relationship antecedents"

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Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context

Stapelberg, Colette (University of Pretoria, 2012)

The value of the organisation’s credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order ...

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