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Browsing Gordon Institute of Business Science (GIBS) by Subject "Relational hazards"

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Strategic responses of subsidiaries of multinational firms in emerging markets to institutional Pressures : shedding light on the liability of foreignness

Murage, Grace (University of Pretoria, 2013)

Institutional theory has been used to explain the duality of multinational companies and the need to establish legitimacy both internally- within the organisation and externally- with the external operating environment. ...

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