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Browsing Gordon Institute of Business Science (GIBS) by Subject "Qualitative methods"

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Something borrowed, something new : challenges in using qualitative methods to study under-researched international business phenomena

Reuber, A. Rebecca; Alkhaled, Sophie; Barnard, Helena; Couper, Carole; Sasaki, Innan (Palgrave Macmillan, 2022-12)

This article responds to calls for IB researchers to study a greater diversity of international business (IB) phenomena in order to generate theoretical insights about empirical settings that are under-represented in the ...

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