Browsing Gordon Institute of Business Science (GIBS) by Subject "Qualitative case study research"
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Browsing Gordon Institute of Business Science (GIBS) by Subject "Qualitative case study research"
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(Elsevier, 2020-05)The particular qualities of case study research have enabled the advancement of theory in industrial marketing research through revealing rich insight into context-specific phenomena. Triangulation is recommended as good ...
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