Browsing Gordon Institute of Business Science (GIBS) by Subject "Partial least squares structural equation modelling (PLS-SEM)"

Browsing Gordon Institute of Business Science (GIBS) by Subject "Partial least squares structural equation modelling (PLS-SEM)"

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  • Understanding customer-perceived quality in informal stores 
    Osakwe, Christian Nedu (Emerald, 2019)
    PURPOSE : Although customer-perceived quality (CPQ) has been studied for years, very little is known about the implications of CPQ to informal retail stores particularly in collectivist and high uncertainty avoidance ...