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Browsing Gordon Institute of Business Science (GIBS) by Subject "Identity theory"

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Women entrepreneurs’ opportunity identification of digital platform start-ups : emerging evidence from South Africa

Swartz, Ethne M.; Scheepers, Caren Brenda; Toefy, Tracey (Emerald, 2022-08)

PURPOSE : Cognitive drivers of opportunity identification and development are important in entrepreneurship. This study examines antecedents of opportunity development among women founders of digital platform start-ups, ...

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