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Browsing Gordon Institute of Business Science (GIBS) by Subject "Gen Z"

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The antecedents of Generation Z consumers’ saving behaviour in South Africa

Mathenje, Lebogang (University of Pretoria, 2024-04-17)

Focusing on Generation Z as a unique demographic group, this study tested their savings-related behavioural patterns using the Theory of Planned Behaviour. The study highlighted the Theory of Planned Behaviour as a ...

Now showing items 1-1 of 1

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